The Power of Track Record

How to leverage your past wins for success in VC

In the world of venture capital, the phrase “past performance is no guarantee of future results” does not hold true. When it comes to raising funds for a new venture capital (VC) firm, a manager’s track record can be a significant determining factor for investor interest. This article outlines the critical elements of a manager’s track record and explores why it is essential for starting a venture capital firm.

The Importance of Track Record

A venture capital firm is essentially an investment vehicle. At the helm of this vehicle is the fund manager, whose decisions about which startups to invest in largely determine the success or failure of the venture. Therefore, when limited partners (LPs) are deciding whether to invest in a venture capital firm, one of the most critical factors they consider is the manager’s track record.

The track record is a representation of the manager’s past performance, showcasing their ability to identify promising startups, lead successful investment rounds, and generate substantial returns for their investors. A solid track record can inspire confidence among potential investors, while a less impressive or non-existent track record can make it challenging to raise funds for a new venture capital firm.

Top Track Record Metrics

When assessing the track record of a manager, Limited Partners (LPs) often seek clear, quantifiable evidence of success. They typically prioritize certain elements over others, with the most important metrics listed first. Here’s a refined breakdown of these metrics:

  • 1. Total Exit Value: This metric represents the total value of successful exits the manager has overseen, providing a strong measure of their ability to identify and cultivate high-potential investments.
  • 2. Investment Performance: These financial performance indicators, such as markups, Internal Rate of Return (IRR), or Multiple On Invested Capital (MOIC), shed light on the manager’s proficiency in generating robust returns on investments.
  • 3. Total Capital Raised: This figure signifies the total capital the manager has successfully raised, reflecting their ability to attract and secure substantial investment funds.
  • 4. Measurable Sales Increases: This element, while not as crucial as the first three, showcases the manager’s capability to drive quantifiable sales growth within portfolio companies.
  • 5. Number of Companies Helped, Programs Run, or Exposure: This factor offers insight into the manager’s range of experience, though it requires tangible success metrics to have a meaningful impact.
  • 6. Size of Network: This element denotes the breadth of the manager’s professional network, influencing their capacity to source quality deals and secure additional funding for portfolio companies.
  • 7. Years of Experience: This metric, while possibly noteworthy, is not always a reliable predictor of a manager’s capabilities. LPs often assign it less importance as results carry more weight than mere tenure.

By understanding the relative importance of these elements, managers can better frame their track record when approaching potential investors, placing the most weight on the aspects that LPs care about the most.

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How to Present Track Record

As you embark on your journey of starting a venture capital firm, the way you present your track record to prospective Limited Partners (LPs) can make or break your fundraising process. Here are some examples of how you might communicate your track record, with a focus on how specificity and tangibility can strengthen your case.

Good Track Records

“Over the last ten years, I’ve led investments in startups that have achieved exits totaling $500 million.”

“My average Internal Rate of Return (IRR) for all my investments to date stands at 30%.”

“In my previous roles, I was able to raise a total of $1.5 billion in venture capital funds.”

These examples are clear and quantifiable, providing hard evidence of past success. They focus on the total exit value, financial performance metrics, and total amount raised, which are the top three key elements of a manager’s track record.

On the other hand, vague and qualitative descriptions of your track record might raise doubts among potential investors. Here are some examples of less compelling ways to present your track record:

Bad Track Records

“I’ve played a crucial role in driving sales growth for various portfolio companies.”

“I’ve been involved with a large number of companies and run several programs throughout my career.”

“I have many years of experience in the venture capital industry.”

While these statements may be factually accurate, they fail to provide concrete evidence of success. They focus more on the latter three key elements (sales increases, number of companies helped, and years of experience), without providing quantitative proof of effectiveness. Consequently, they may not inspire as much confidence among potential investors.

Track Record Examples

Here, we present examples of quantifiable achievements from various backgrounds that demonstrate the kind of track records that can impress limited partners.

Venture Capital Background

“In my previous role as a venture capitalist at a top-tier firm, I was instrumental in closing 30 deals over a five-year period, with a total deal value exceeding $500 million. Ten of these investments have already exited, delivering an average 3x return on investment to the fund.”

Angel Investor Background

“As an active angel investor, I’ve personally invested in over 40 early-stage startups, with a 60% success rate of companies reaching Series A within two years. The returns from these investments have consistently been in the top quartile, with an average IRR of 22%.”

Corporate Background

“With my corporate experience as a CTO in a Fortune 500 tech company, I led a team that developed three award-winning products, resulting in an increase of $200 million in annual revenue. Additionally, I spearheaded four strategic tech acquisitions, which collectively added over $500 million to the company’s market value.”

Entrepreneurial Background

“As a tech entrepreneur, I co-founded and grew a SaaS startup from scratch to a $120 million exit within six years. My company experienced an impressive CAGR of 45%, rapidly growing our user base to over 2 million active users globally.”

Accelerator Background

“During my tenure as a program director at a leading tech accelerator, I oversaw the successful growth of over 100 startups, with 70% of them securing Series A funding within 18 months of program completion. These startups have collectively raised over $300 million in funding, reflecting the effective guidance and network provided by the accelerator.”

Marketing Background

“As a marketing executive at a prominent tech firm, I spearheaded campaigns that increased user acquisition by 50% year-over-year, contributing to a 30% increase in annual revenue. Additionally, I initiated and managed strategic partnerships that drove an additional 5 million users to our platforms within two years.”

These examples underscore the importance of a solid track record in attracting limited partners and managing a successful venture capital fund. Each unique background brings a different, valuable perspective to the table.

Hacking Track Record

Building an impressive track record traditionally demands years of diligent work, but managers can accelerate this timeline, employing specific strategies to demonstrate tangible success within months. By tactically navigating these shortcuts, managers can quickly amass a compelling portfolio that piques the interest of Limited Partners (LPs).

High-Impact Angel Investments

One of the quickest ways to fortify a track record is through successful angel investments.

Example: Imagine a manager strategically invests in an emerging AI startup. Within eight months, the startup secures a Series A round at a $20M valuation, turning the manager’s initial $50,000 investment into $1M. This 20x return in less than a year vividly demonstrates the manager’s acumen.

Accelerating Growth in Portfolio Companies

A manager can amplify their track record by actively facilitating exceptional growth within their portfolio companies.

Example: A manager partners with a SaaS startup in their portfolio, helping devise and execute a new sales strategy. This strategy leads to the startup doubling its ARR from $2M to $4M within six months, an achievement that underscores the manager’s operational expertise and strategic prowess.

Cultivating an Influential Network

Constructing a network that includes successful companies and industry leaders can rapidly enhance a manager’s reputation.

Example: Over the course of 12 months, a manager attends high-profile industry events, strategically utilizes professional platforms like LinkedIn, and participates in various professional organizations. They cultivate relationships with CEOs of ten different startups that collectively raised $100M in funding that year. This network, showcasing their reach within the industry, becomes a valuable asset in their track record.

In summary, smart angel investments, driving exceptional growth in portfolio companies, and building an influential network are effective strategies for rapidly constructing a compelling track record. By demonstrating clear, quantifiable successes within a matter of months, managers can generate excitement among LPs and position themselves as capable stewards of investment capital.

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Why It Matters

The importance of a manager’s track record can’t be overstated. It serves as a resume that potential investors examine closely. It communicates the manager’s past performance, experience, and success rate. Therefore, it becomes a fundamental basis for potential investors to decide whether to entrust their capital to the manager’s venture capital firm.

A strong track record can help a manager raise more capital, faster. It can also attract more promising startups looking for experienced investors. Moreover, a proven track record can help a manager build a reputable brand, which is a powerful asset in the highly competitive venture capital industry.


The power of a good track record in the venture capital world can’t be underestimated. Everyone, regardless of their background, can cultivate a compelling track record, given the right strategies and focus. It showcases a manager’s ability to make astute investment decisions, lead successful investment rounds, generate substantial returns, and foster a network of influential relationships. A robust track record not only inspires confidence among potential investors but can also pave the way for attracting promising startups and building a reputable brand in the VC industry. Therefore, whether one is an established venture capitalist or an aspiring one, actively building and showcasing a strong track record is a key element for success in the venture capital field.