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Decile Summit 2023

Martin Tobias on Making the Leap from Angel to VC

Martin Tobias, Managing Partner at Incisive VC shares how you can make the jump from successful angel investor to general partner. He explains the role pre-seed VCs play in the ecosystem and how to most effectively help your portfolio companies.

Summary of Martin Tobias from Decile Summit 2023

Martin Tobias, a seasoned angel investor and Managing Partner at Incisive VC, delineates the nuanced transition to venture capital.

This transition is not merely a change in title but a comprehensive shift in perspective, approach, and responsibilities. In his presentation, Tobias offers a roadmap for angel investors who aspire to become general partners (GPs) in venture capital firms, revealing the complexities of the venture ecosystem and strategies for elevating portfolio companies.

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Role Distinction

Angel investors and venture capitalists operate at different stages of a company’s life cycle, each with distinct roles and contributions to business growth. Angel investors typically provide seed funding for startups, often based on personal conviction and less formalized due diligence processes. They are usually individuals investing their own capital, and their involvement with the portfolio company can vary from passive to very hands-on. In contrast, venture capitalists manage institutional funds and invest at various stages of a company’s growth, from early to late stages. The VC investment process is characterized by rigorous due diligence, structured investment rounds, and a strategic approach to portfolio management.

Investment Landscape

The investment landscape for angel investors is relatively informal and highly individualized. They often invest in industries they are familiar with or have a personal interest in. Their investments are usually smaller in size, reflecting the early stage of the companies and the personal risk they are willing to take. Venture capitalists, on the other hand, operate within a more formalized structure, with considerations of fund size, investment thesis, and return expectations shaping their investment choices. They have to navigate a competitive landscape, not only to source deals but also to attract limited partners (LPs) to their funds.


Decision-making for angel investors is often swift, with the potential for a high level of personal bias due to the less formal structure. Their decisions can be based on gut feelings, personal experience, or the persuasive power of the entrepreneur. In contrast, VCs are accountable to their LPs and operate under a collective decision-making process, often involving investment committees and due diligence teams. This structure is designed to mitigate risks and ensure a diversified investment portfolio aligned with the fund’s strategic objectives.

Skill Set

Angel investors rely heavily on their individual acumen, network, and ability to mentor entrepreneurs. Their value-add can often be their expertise and personal attention. For VCs, the skill set is broader and more institutionalized, encompassing market analysis, financial modeling, legal structuring, and portfolio strategy. VCs must also excel in fundraising, LP relationship management, and navigating inter-fund dynamics.

Transition Process


The shift from angel investing to venture capital is fraught with challenges, both expected and unforeseen. One primary challenge is adapting to a more structured investment approach, which requires a systematic evaluation of potential deals and an understanding of how each investment fits into the broader fund strategy. Additionally, managing a fund involves regulatory compliance, operational complexities, and the need to maintain transparent and regular communication with LPs.


To navigate these challenges, Martin Tobias suggests several strategies. Foremost is gaining a deep understanding of the venture fund operation, which may involve partnering with experienced VCs or engaging in formal education on VC fund management. Building a robust network within the VC community is also vital, as it can provide access to deals, co-investment opportunities, and insights into best practices. Furthermore, developing a clear investment thesis and value proposition for the fund is essential to attract LPs and differentiate from competitors.

Fund Management

Venturing into VC fund management involves mastering a broader scope of operations compared to angel investing.

Operational Considerations

Efficient fund operations are crucial for:

  • Legal and Accounting: Ensuring all fund activities are in compliance with relevant laws and financial best practices.
  • Administration: Handling the complexities of capital calls, distributions, and structured reporting to LPs.
  • Organizational Skill: Instituting a systematized approach to the administrative and strategic functions of the fund.

Regulatory Compliance

Compliance is non-negotiable, and VCs must be versed in:

  • Securities Laws: Understanding the implications for fund activities.
  • AML Regulations: Implementing necessary protocols to prevent money laundering.
  • Investor Protection: Ensuring all activities align with investor rights and fund obligations.

Value Proposition

The VC’s value proposition is communicated through:

Investment Thesis

A robust thesis outlines:

  • Market Analysis: Comprehensive research and insight into market trends.
  • Expertise Focus: Leveraging the firm’s strengths in specific sectors or stages of company growth.
  • Strategic Vision: A clear plan that demonstrates how the VC firm will achieve its investment goals.

LP Engagement

Maintaining LP relationships requires:

  • Performance Transparency: Regular and clear communication about fund operations and performance.
  • Strategic Communication: Effectively conveying the fund’s investment thesis and operational strategy.

Portfolio Company Support

VCs add value beyond capital by providing:

  • Strategic Guidance: Offering direction for long-term company growth.
  • Network Access: Connecting startups with potential partners, customers, and talent.
  • Operational Expertise: Helping companies optimize their operations for scale.


The transition from angel investor to VC is a significant evolution that demands new skills, a strategic approach to investment, and a thorough understanding of fund management complexities. Martin Tobias’s insights offer a roadmap for angel investors embarking on this journey, highlighting the importance of a structured, informed, and disciplined approach to venture capital.